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On the other side of the mobile advertising spectrum, we have mobile WAP banner advertising.
A WAP banner is a small advertising banner (image) that is displayed on a mobile Internet site or delivered into a mobile application.
Below is an example of a banner advert served through the Android version of the Angry Birds game.
The Google mobile advertising network serves the banner.
Mobile advertising across the continent is providing a medium that allows an advertising to target a larger audience, and not completely relying on a billboard on a busy road to promote a product or service.
Africa’s current population is in excess of 1.1 billion people, with approximately 650 million mobile connections in Africa used by approximately 450-500 million unique subscribers.
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